As our mother used to say, “too much of anything is bad for you”.  Eating foods purely for pleasure because they taste delicious is not a bad thing, they bring you a little slice of happiness.  Indeed, our donuts are a discretionary food containing sugar but if you eat them in moderation, you cannot go wrong. 

What makes them a healthier option is that they are all natural.  

Find our nutritional information further down this page.

There are no preservatives in our donut mix or flavoured sugars, so ideally, they would be best eaten on the day of purchase, or the next day at the latest.  If you’re looking to store them for longer periods, we would suggest freezing them for up to 3-4 weeks max.

From frozen, it’s best to thaw the donut and then either, (1) give them a short 10-15 second zap in the microwave, or ideally (2) reheat in an air fryer for 3 minutes on 180 degrees Celsius, or lastly (3) the oven for 10 minutes on 180 degrees Celsius, but turn them over after 5 minutes.

Clean labelling refers to the practice of using simple, easily understandable language to describe ingredients on product packaging, rather than obscure codes and numbers. Instead of cryptic terms like “E330” (citric acid) or “E211” (sodium benzoate), clean labelling advocates for clear and concise descriptions like “lemon juice concentrate”.  This approach aims to empower consumers with knowledge about what we are consuming. Read our blog all about Clean Labelling.

Yes, all our products are ALWAYS:

• Plant-based
• Gluten free
• Wheat free
• Egg free
• Yeast free
• Dairy free
• Nut free
• Sulphite free
• Preservative free
• Have no artificial additives, colourings or flavours
• A non-genetically modified product

No, OMG! Decadent Donuts New Zealand have established the business as a licensed business model, not a franchise.

The licensed business model is simple and financially effective for all involved. It’s a business where you work for yourself, but not by yourself, and the money you make is yours, paying no franchise royalty fees or levies.

Each licensee has an exclusive geographical region within which they can trade in any manner they wish, in line of course with the OMG! Decadent Donuts branding, and other guidelines.

From farmers’ markets to shopping centres, pop-ups to deliveries or establishing their own donut shop or catering operation, each OMG! Decadent Donuts business owners are free to work within their region, operating in as many locations as they like, with just one set-up or multiple set-ups, trading 1 day a week or 7 days.

As a handmade (with love) product there may be slight variations to the nutritional information of our donuts as size per serve may vary by tiny amounts.  Nutritional information is based on the average quantity per serving being 60gm, 1 donut.