OMG! Decadent Donuts’ Mission
Our mission is to create decadently delicious, genuinely inclusive donuts that are appreciated and loved by all who consume them, regardless of whether the person has food allergies, intolerances, are vegan, or follow a diet based on beliefs, culture, or religion.
Flavour Innovation
By using all natural, fruits, vegetable and spices, our mission is to continue to creatively innovate flavours to provide bespoke sugars for the donuts.
Through continuous research and development, we provide soft, light, fluffy donuts that are delicious in their taste and texture.
Inclusivity
Focus
Focus
We respect dietary needs, beliefs, cultural or religious considerations by obtaining certifications, accreditations and memberships from Coeliac Australia, Coeliac New Zealand, Vegan Australia, Kosher Australia, the Halal Authority of Australia, and The Vegan Society New Zealand. Learn more about why we value inclusivity so highly here.
Quality Assurance Commitment
By always ensuring OMG! Decadent Donuts’ products contain no artificial colours, flavours, or preservatives, and by aiming for the highest inclusivity standards in the food industry, our mission is always to ensure quality. Learn more here about why certifications and accreditations are so important.
Community and Philanthropy
OMG!’s licensed business model enables our mission to ensure that revenue earned by our independent business owners stays within each local community can be realised.
A generous heart and care for others, means ‘mission accomplished’ in being able to help many charities nationally as described here, as well as helping local schools, sporting clubs and other community groups in areas in which we operate.
Vision
Our goal is to set a standard for inclusivity in food service, by leading by example and encouraging more food businesses to follow our lead in ensuring certifications, accreditations and endorsements are in place to give consumers peace of mind and to demonstrate that inclusivity in food is important.
Our vision will always be to provide a donut that as many people as possible can enjoy and to be New Zealand’s #1 donut company.
