On June 19, 2024, OMG! Decadent Donuts won a massive four major awards at the Baking Association of Australia, Excellence in Baking Awards. With a clean sweep of Gold, Silver and Bronze in the Best Gourmet Donut category and also a Silver in the Best Cinnamon Donut category, OMG! Decadent Donuts has positioned themselves as number one in the land.
What’s made these awards particularly sweet, is that The Baking Association Australia awards are ‘blind tasted’, meaning the judging panel of top chefs had no idea the winning donuts were free from gluten, dairy, egg, wheat, yeast, nuts and sulphites, vegan and also 100% natural.
OMG! Decadent Donuts are hugely proud that they took out these four top awards, against a hugely competitive field of ‘normal’ donuts.
OMG! Decadent Donuts was established by visionary restaurateur David Moore and his co-directors Andrew Clarke, Steven Morris and Diane O’Reilly, and has emerged as a beacon of hope, offering delectable treats that cater to diverse dietary needs and preferences since it was incorporated in 2018.
Starting at a suburban farmers market stall in Brisbane, OMG! Decadent Donuts is now located in over 70 regions across Australia and has just launched internationally into New Zealand. Spokesperson for the group, David Moore said, “I think we have now definitively proven that the literally thousands of hours we spent in developing this product have been well spent and that a vegan and gluten free donut can have a better taste and texture compared to a ‘regular’ donut.
We believe that what sets OMG! apart is not just that we make fantastic donuts, but our unwavering dedication to making a positive impact on communities across Australia. Research indicates that people with strict dietary requirements often face feelings of exclusion and anxiety. By offering a product that just about everyone can enjoy regardless of dietary requirements fosters inclusivity and belonging.
Our journey from a humble market stall in suburban Brisbane, to now an international enterprise has been marked by numerous milestones from winning prestigious awards such as these massive accolades from the Bakery Association of Australia National Awards”.
The award-winning flavours in the gourmet section were Gold – Spicy Ranga (a combination of ginger, cinnamon, black pepper, cardamom, and cloves), Silver – Dusty Queen (orange and cinnamon) and Bronze – Coffee Coffee Yum Yum .
Whilst the silver award for Best Cinnamon Donut is huge, OMG! is known for its bespoke range of sugars that dust the donuts. The full menu of flavours highlights the ingredients made from real fruit, vegetables, and spices. These also include Beet-a-licious (beetroot, cinnamon, ginger), Berry Sinful (raspberries, cacao, salt, chilli), and classics like Choc Mint Bliss and Cacao Delish and Strawberry Patch, to name just a few. For extra decadence, drizzles are now also available, these also follow the same rigorous ‘free from’ regime.
Crafted with passion and dedication, OMG! Decadent Donuts and their toppings have nothing artificial, are vegan, and free from gluten, egg, nuts, dairy, yeast, wheat, and sulphites. The company’s commitment to inclusivity in food extends to ensuring those with dietary requirements due to culture, religion or beliefs is reflected in its certifications from esteemed bodies such as Coeliac Australia, Vegan Australia, Kosher Australia, and the Halal Certification Authority of Australia, setting a benchmark for comprehensive dietary inclusivity in the food industry.
OMG! Decadent Donuts have an almost cult-like following throughout Australia and New Zealand and are loved by anyone who loves a bit of scrumptiousness.
Research indicates that individuals, especially children, needing to adhere to strict dietary requirements often face feelings of exclusion, bullying, anxiety, and depression. These simple donuts play a crucial role in fostering inclusivity, providing a sense of belonging to those with dietary restrictions.
Under a robust licence agreement, so far, OMG! Decadent Donut actively supports more than 70 families across Australia and New Zealand who have established and nurtured their own thriving OMG! Decadent Donuts businesses. You can find out about the business opportunity here.
Asked about the future, David said “Looking ahead, our vision is one of growth, innovation, and global influence. As we expand our network of licensees throughout Australia, New Zealand and further afield, we remain committed to our core values of compassion, inclusivity, and excellence. To us, it sometimes seems like OMG! Decadent Donuts is more than just a business, it is a movement — a movement fueled by love, compassion, and a shared passion for making the world a sweeter place, one donut at a time”.
If the goal is to make the world a sweeter place, one donut at a time, OMG! Donuts is sure on the right track.
Read more here on the back story and how it all began.
