I never used to think much about food inclusivity. Donuts were donuts – delicious, indulgent, and often off-limits to anyone with allergies, intolerances, or dietary restrictions. But everything changed the day I was diagnosed with Coeliac Disease.
With Coeliac running through the family, it wasn’t exactly a shock. Still, stepping into the world of strict food safety was like walking a tightrope. Suddenly, every bite came with questions: Is this safe? Was it prepared separately? Can I trust it? The grief of losing old favourites hit hard—especially as a chef. Food had always been my playground, my passion. Now, it felt like the rules had changed overnight.
But here’s the twist: that diagnosis opened the door to a whole new world. Gluten-free cooking became a creative challenge, and while my beloved chicken and tarragon pie is now a nostalgic memory, I’ve found joy in discovering alternatives that are just as satisfying.
Then came the donuts.
Almost two years ago, we stumbled upon OMG! Decadent Donuts. It wasn’t just the heavenly scent wafting from the fryer or the trail of golden crumbs—it was the ethos behind the brand that stopped me in my tracks. OMG! was built on a mission to make donuts that everyone can enjoy. Whether you’re vegan, gluten-free, navigating allergies, or following a diet shaped by culture or belief, these donuts are made with you in mind.
And it doesn’t stop at the donuts.
OMG! is a business rooted in community and opportunity. They don’t just talk the talk on food safety—they walk it, every day. And for those dreaming of running their own business, OMG! offers a refreshingly accessible path. With low entry fees, comprehensive training, and a starter kit of assets, you’re set up for success from the moment you say “yes.”
For us, OMG! isn’t just a brand—it’s a reminder that food can be joyful, inclusive, and empowering. It’s proof that even after a diagnosis, there’s still room for indulgence, creativity, and connection.
And yes, there’s still room for donuts.
