At OMG! Decadent Donuts, we believe business should feel like freedom. Like joy. Like purpose. Like something that’s truly yours.
That’s exactly what our licensees experience. They’re not just licensees – they’re owners, changemakers, and community builders. They’re mums and dads, dreamers and doers, foodies and freedom-seekers. And they’ve all said yes to a business that brings happiness to others – and fits into a life they love.
No royalties. No marketing fees. Just real ownership.
One of the first questions people ask us is, “What’s the catch?” And we’re proud to say – there isn’t one.
Our business model is designed to be empowering and transparent from the very start. We’ve removed the barriers that often hold small business owners back – like ongoing royalties or marketing levies – so our licensees can keep more of what they earn and stay in control of how they grow.
Our licensees:
- Keep what they earn – no royalties, ever.
- Choose their own path – no required contributions to a central marketing fund.
- Build their business around their lives – not the other way around.
From local markets and events to shopping centres and permanent setups, OMG! Licensees have the freedom to tailor their operation to suit their family, goals, and lifestyle. It’s a model that’s working, with over 70 locations across New Zealand, Australia and now Singapore.
Your business. Our support. A shared mission.
Just because you have flexibility doesn’t mean you’re alone.
We’re here for you every step of the way with:
- Comprehensive training – no experience necessary
- Trusted supply chain partnerships for our signature products
- Ongoing business coaching and peer support
- Creative resources to help you market with confidence
You bring your passion and energy – we’ll bring the proven systems and practical support to help you grow.
Donuts that change lives (really)
We’re not just selling sweet treats. We’re creating safe, joyful indulgence for people who are often left out.
Every OMG! product is:
- Gluten-free, vegan, and allergy-friendly
- Certified by Coeliac New Zealand, Vegan Australia, Kosher Australia, and Halal Australia
- Made from real ingredients – fruits, vegetables, spices, and love
From kids with food allergies to people managing coeliac disease, our donuts create moments of inclusion and celebration — and our licensees get to be the ones delivering that joy.
This isn’t just a business. It’s a lifestyle. A leap you’ll never regret.
When you join OMG! Decadent Donuts, you join a movement of people rewriting the story of what business can look like – kinder, more inclusive, and more human.
You’ll be part of something that:
- Fits around your family, not the other way around
- Supports your growth, without demanding more than you can give
- Feels good, does good, and tastes incredible
This is your invitation to own something extraordinary.
👉 Download our free business information today and take the first step toward changing lives – including your own.
